Privacy Policy

1. Overview

IdentityTheftComparisons.com ("we," "us," or "our") operates the website located at identitytheftcomparisons.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Site.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use the Site.

This policy was last updated in April 2026 and applies to all visitors to the Site from that date.

2. Information we collect

Information you provide voluntarily

We do not require visitors to create accounts or submit personal information to access our content. However, we may collect information you choose to provide through:

• Contact forms or email: If you contact us at info@identitytheftcomparisons.com, we receive your email address and the contents of your message. We use this only to respond to your inquiry.
• Comment sections: If we enable comments on blog posts, your name and any information you include in your comment will be stored. We use WordPress's comment system, which also collects your IP address for spam prevention.

Information collected automatically

When you visit the Site, certain information is automatically collected by our hosting provider, analytics tools, and third-party services:

• Log data: Your browser type, operating system, referring URL, pages visited, time and date of visit, and time spent on pages.
• IP address: Your Internet Protocol address, which may be used to determine your approximate geographic location (city/region level). We do not store full IP addresses beyond what our server logs retain automatically.
• Device information: Screen resolution, device type (desktop, mobile, tablet), and browser version.
• Cookies and similar technologies: See Section 3 below for full details.

3. Cookies and tracking technologies

Cookies are small text files stored on your device when you visit a website. They are used to remember preferences, analyze site usage, and serve relevant advertising. Here is exactly which cookies this site uses and why:

Managing cookies

You can control and delete cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Note that blocking certain cookies may affect the functionality of this and other websites.

You can also opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-Out Browser Add-on.

4. Google AdSense

We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this and other websites across the internet.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet. You may opt out of personalized advertising by visiting Google's Ads Settings.

For more information about how Google uses data when you use partner sites, visit google.com/policies/privacy/partners.

5. Affiliate tracking links

When you click a link to an identity theft protection service on this site, that link may contain a tracking parameter that identifies our site as the source of the referral. The affiliate program sets a cookie on your device for a defined window (typically 14–60 days) so that if you sign up during that period, we receive credit for the referral.

We do not receive any personal information about you from these transactions beyond confirmation that a qualifying sign-up occurred. The service provider (Aura, LifeLock, etc.) handles all personal and payment data related to your account — their privacy policies govern that data.

For a full explanation of our affiliate relationships, see our Affiliate Disclosure page.

6. How we use the information we collect

We use the information described in this policy for the following purposes:

• Operating and improving the Site: Understanding which pages are visited, how visitors navigate the site, and where people arrive from helps us improve content and user experience.
• Displaying advertising: Google AdSense uses visitor data to serve ads that are relevant to your interests. This is the primary commercial use of tracking data on this site.
• Earning affiliate commissions: Affiliate tracking cookies allow us to receive commission credit when visitors sign up for services we recommend.
• Responding to inquiries: If you contact us, we use your contact information to respond to your message.
• Spam prevention: IP addresses collected through comment systems are used to detect and block spam.
• Legal compliance: We may retain and use data as required by applicable law.

We do not use the information we collect to make automated decisions that have legal or significant effects on you, to build individual profiles for marketing purposes beyond what AdSense does through its own systems, or for any purpose not listed above.

7. How we share information

We do not sell your personal information. We do not rent or trade it either. Information is shared only in the following limited circumstances:

• Service providers: We use third-party services to operate the Site, including our web hosting provider (SiteGround or Cloudways), Google Analytics, Google AdSense, and affiliate network platforms. These providers access data only as necessary to perform services on our behalf and are contractually prohibited from using it for other purposes.
• Affiliate networks: When you click an affiliate link, the affiliate network and the service provider receive information that a referral occurred from our site. They do not receive your name or contact information through this process.
• Legal requirements: We may disclose information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, prevent fraud, or protect the safety of any person.
• Business transfers: If this website is ever sold, merged, or transferred to another party, visitor data may be transferred as part of that transaction. We would notify visitors via a prominent notice on the Site before any such transfer occurs.

8. Data retention

We retain data only as long as necessary for the purposes described in this policy:

• Server log data is typically retained for 30–90 days by our hosting provider.
• Google Analytics data is retained for 26 months by default, after which it is automatically deleted.
• Email correspondence is retained indefinitely unless you request deletion.
• WordPress comment data is retained until comments are deleted by an administrator.
• Affiliate tracking cookies expire automatically after 14–60 days depending on the program.

9. Your privacy rights

Depending on your location, you may have certain rights regarding your personal data. We honor these rights regardless of where you are located:

To exercise any of these rights, please email us at info@identitytheftcomparisons.com. We will respond within 30 days.

10. Children's privacy

This Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at info@identitytheftcomparisons.com and we will take steps to delete that information.

While our site contains content about protecting children's identities — an important educational topic — the site itself is intended for adults making purchasing decisions for themselves and their families.

11. Security

We take reasonable technical and organizational measures to protect the information associated with this Site. The Site uses HTTPS encryption to protect data in transit between your browser and our server. Our hosting provider maintains physical and network security for server infrastructure.

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, and you should be aware that transmitting information over the internet carries inherent risk.

We do not store credit card numbers, Social Security numbers, or other highly sensitive financial data — we have no ability to do so, as all service sign-ups occur directly on the identity theft protection provider's website.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the bottom of this page.

We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

13. Contact us