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Identity Theft
Comparisons
⭐ Aura 🛡️ LifeLock 🔒 NordProtect 🤖 Identity Guard 🔍 IDShield 📊 Full Comparison
Updated April 2026

Identity theft protection — compared side by side

Eight services. Every major feature. One honest page. No pay-to-rank, no sponsored placements.

📋 8 services compared ✓ Prices verified April 2026 🔄 Reviewed quarterly ⚖️ Independent editorial
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2026 comparison: all services

Sorted by our editorial rating. Click "Show pros & cons" on any card to expand details.

Showing 8 of 8
Highest insurance
LifeLock
The most recognized name in identity protection. Now owned by Gen Digital (Norton).
★★★★★ 9.2 / 10
From $7.99/mo (intro year, annual)
3-bureau monitoring Top tier only
Dark web scan Yes
Insurance Up to $3,000,000
VPN included With Norton bundle
Family plan Up to 10 children
Child SSN monitoring Available
Recovery support Dedicated specialist
Free trial 30 days
Read full review See plans & pricing 30-day free trial available
Pros
  • Up to $3M insurance on higher tiers — best in class
  • Most recognized brand, 20+ years in the market
  • Norton 360 bundle available for full cybersecurity suite
  • Strong family plans covering up to 10 children
Cons
  • Intro price jumps 40–60% at renewal — read the fine print
  • 3-bureau monitoring only on the most expensive plan
  • Basic tier monitors just one credit bureau
  • Family plan pricing adds up quickly
Best value + VPN
NordProtect
By NordVPN. Bundles identity protection with a market-leading VPN and data removal tools.
★★★★☆ 8.9 / 10
From $3.33/mo (annual billing)
3-bureau monitoring 1 bureau only
Dark web scan Yes
Insurance $2,000,000
VPN included NordVPN bundled
Family plan Couples plan only
Child SSN monitoring Not available
Recovery support Yes
Free trial 30-day money back
Read full review See plans & pricing 30-day money-back guarantee
Pros
  • Lowest starting price of any service we reviewed
  • Industry-leading NordVPN included in every plan
  • Data broker removal (Incogni) available as add-on
  • $2M insurance is above average for the price point
Cons
  • Single-bureau credit monitoring only — a significant gap
  • No dedicated family plan covering children
  • No child SSN monitoring — not suitable for parents
  • Newer service, less established track record than Aura or LifeLock
Best budget pick
Identity Guard
Powered by IBM Watson AI. Solid monitoring at a competitive price with family coverage.
★★★★☆ 8.7 / 10
From $6.67/mo (annual billing)
3-bureau monitoring Mid + top tiers
Dark web scan Yes
Insurance $1,000,000
VPN included No
Family plan Available
Child SSN monitoring Family plan
Recovery support US-based specialists
Free trial 30 days
Read full review See plans & pricing 30-day free trial available
Pros
  • IBM Watson AI flags unusual patterns faster than rule-based systems
  • Lowest entry price of services with family coverage
  • US-based 24/7 customer support
  • Clean, easy-to-use dashboard
Cons
  • Entry-level plan has no credit monitoring at all
  • 3-bureau monitoring requires upgrading from base plan
  • No VPN or antivirus bundled
Best recovery support
IDShield
Assigns licensed private investigators to your case. The strongest restoration service available.
★★★★☆ 8.6 / 10
From $14.95/mo
3-bureau monitoring Top tier only
Dark web scan Yes
Insurance Up to $3,000,000
VPN included Yes
Family plan Available
Child SSN monitoring Family plan
Recovery support Licensed investigators
Free trial 30 days
Pros
  • Licensed private investigators handle your entire recovery
  • Up to $3M insurance — tied with LifeLock for highest
  • Social media audit and LinkedIn optimization included
  • Unlimited consultations with identity theft experts
Cons
  • Most expensive individual plan among budget-conscious options
  • 3-bureau monitoring only on pricier tier
  • App and dashboard less polished than Aura or LifeLock
IdentityIQ
Strong credit monitoring with solid family plan coverage at a mid-range price.
★★★★☆ 8.3 / 10
From $6.99/mo
3-bureau monitoring Higher tiers only
Dark web scan Yes
Insurance $1,000,000
VPN included No
Family plan Available
Child SSN monitoring Family plan
Recovery support Yes
Free trial $1 first month
Read full review See plans & pricing $1 trial for first month
Pros
  • $1 first-month trial is among the lowest-risk ways to test a service
  • Good credit score tracking tools
  • Family plan includes child monitoring
Cons
  • 3-bureau monitoring not available on base plan
  • No VPN or cybersecurity bundle
  • Interface feels dated compared to newer competitors
Free tier available
Experian IdentityWorks
Run by a credit bureau directly. Unique first-party data access. Free basic tier available.
★★★★☆ 8.1 / 10
Free / from $9.99/mo
3-bureau monitoring Paid plans
Dark web scan Yes
Insurance $500,000
VPN included No
Family plan Available
Child SSN monitoring Add-on cost
Recovery support Yes
Free trial Free plan + 30 days
Pros
  • Direct bureau access means faster, more accurate credit data
  • Genuine free tier with meaningful monitoring
  • Experian credit lock included — simpler than a freeze
Cons
  • Only $500K insurance — lowest of any paid service listed here
  • Child monitoring costs extra, not bundled in family plan
  • No VPN or cybersecurity tools
Bitdefender Identity Protection
Strong antivirus heritage with identity protection layered on top. Good for existing Bitdefender users.
★★★★☆ 7.9 / 10
From $7.99/mo
3-bureau monitoring Higher tiers only
Dark web scan Yes
Insurance $1,000,000
VPN included Ultimate bundle only
Family plan Available
Child SSN monitoring Limited
Recovery support White glove" on top tier
Free trial 30 days
Pros
  • ID Protection Score gives personalized vulnerability rating
  • Strong antivirus + identity bundle on Ultimate plan
  • White Glove Restoration on top tier is genuinely hands-free
Cons
  • Best features locked behind expensive Ultimate plan
  • Identity protection feels secondary to antivirus heritage
  • Child monitoring limited compared to Aura or LifeLock
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Full feature comparison table

Every major feature across all 8 services at a glance. ✓ = included on base plan  ·  ~ = available on higher tiers only  ·  ✗ = not available

Service Starting price 3-bureau credit Dark web scan Insurance VPN Family plan Child SSN PI recovery Free trial Our rating
LifeLock $7.99/mo* ~ Top tier Up to $3M ~ Bundle Specialist 30 days 9.2
NordProtect $3.33/mo $2M ~ Couples Specialist 30 days 8.9
Identity Guard $6.67/mo ~ Mid tier $1M Specialist 30 days 8.7
IDShield $14.95/mo ~ Top tier Up to $3M Investigators 30 days 8.6
IdentityIQ $6.99/mo ~ Higher tiers $1M Specialist $1 first mo. 8.3
Experian IdentityWorks Free / $9.99 ~ Paid plans $500K ~ Add-on Specialist 30 days 8.1
Bitdefender $7.99/mo ~ Higher tiers $1M ~ Ultimate ~ Limited White glove 30 days 7.9

How we evaluate identity theft protection services

Every service on this page was independently researched by our editorial team. We do not accept payment for placement or allow services to influence their position in our rankings. Here is what we look at:

Monitoring scopeHow many bureaus, what data types, how fast are alerts
Insurance valueCoverage limits, what's included, ease of claiming
Recovery supportWho helps you, how quickly, how much they do for you
Price vs valueWhat you get per dollar at each plan tier
Family coverageChildren's SSN monitoring, number of people covered
TransparencyRenewal pricing, cancellation policy, fine print

Frequently asked questions

Not necessarily. You can freeze your credit at all three bureaus for free, which prevents new accounts from being opened in your name. Most major banks also offer free basic credit monitoring. Paid services are worth it if you want automatic dark web scanning, insurance coverage, recovery support, or monitoring for children's SSNs — none of which you can easily replicate for free on your own.
There are three major credit bureaus — Equifax, Experian, and TransUnion. Not every lender reports to all three. A thief could open a fraudulent account that shows up at one bureau but not another. Single-bureau monitoring means you could miss activity at the other two. Three-bureau monitoring catches it regardless of where it appears. Aura includes this on every plan; LifeLock and most others restrict it to their higher tiers.
Most services offer between $500,000 and $3 million in coverage. This typically includes reimbursement for stolen funds, legal fees, lost wages while dealing with the theft, and expenses for replacing documents like your passport or driver's license. It does not typically cover direct financial losses from investment fraud or wire transfer scams. Always read the actual policy terms — insurance payout policies vary significantly between providers and have been known to change quietly.
Aura is our top pick for families because it covers up to five children, includes child SSN monitoring on the family plan, and has the clearest all-in pricing. LifeLock is also strong and covers up to 10 children on family plans. NordProtect does not offer child SSN monitoring and is not recommended for parents who want to protect their kids. See our full guide: Can thieves steal a child's identity?
LifeLock advertises attractive first-year introductory pricing (as low as $7.99/month). However, at renewal, the price typically jumps 40–60% — to approximately $11.99–$17.99/month depending on the plan. This is not hidden, but it is easy to overlook if you don't read the terms before signing up. Always check the renewal rate before committing to an annual plan with any identity theft protection service.
We verify pricing, features, and plan details at least once per quarter. Identity theft protection services frequently change their plan structures, pricing tiers, and insurance policies. The last full update to this page was April 2026. If you spot something out of date, let us know.