We exist because identity protection is genuinely confusing
Too many services. Too much marketing language. Too little honest comparison. This site started in 2010 to fix that, and the 2026 rebuild carries the same goal forward.
Why this site exists
IdentityTheftComparisons.com started in 2010 when its founder, a Palmdale, California resident, noticed a problem: identity theft protection was becoming a significant consumer category, but the available information was either produced by the companies themselves or too technical for most people to act on.
The original site recommended just two services: LifeLock and TrustedID. The premise was simple: compare what actually matters, explain it plainly, and let readers decide for themselves.
The premise hasn't changed. The market has. Two services became seven on our comparison table today. Basic credit monitoring grew into dark web scanning, scam and cyber extortion coverage, and investigator-led recovery.
In 2026 we rebuilt everything from scratch, with a new design, a new scoring methodology, and fresh research on every service we cover, so the information here keeps pace with the threats people actually face.
Who runs this site
Ben, editor
Ben runs IdentityTheftComparisons.com and leads its research and reviews. He checks each service's plans, pricing, and insurance terms against the provider's own documentation and independent sources, and re-verifies every page each quarter.
Every review on this site is written and fact-checked by Ben using the methodology below. Spotted something out of date? Let him know.
Our mission
Help ordinary people make confident, informed decisions about identity theft protection, without wading through marketing language, confusing plan tiers, or fine print designed to obscure rather than inform.
Honest comparisons
We compare every service on the same criteria and publish weaknesses alongside strengths, whether or not an affiliate relationship exists. If a service's price jumps at renewal, we say so prominently.
Plain English
Three-bureau credit monitoring, dark web scanning, insurance pools: we explain what these things actually mean and why they matter, so you can decide based on your real needs.
Current information
Providers change pricing, features, and insurance terms often. We re-check every service at least once per quarter and update our pages to reflect what's true today.
How we review services
Every service on this site is evaluated with the same methodology. No company can pay to change its score, improve its position, or remove unfavorable information from its review.
Independent research
We research each service from official pricing pages, plan and policy documents, and reputable third-party reviews. We don't publish company-supplied claims without checking them against other sources.
Feature verification by plan
We check which features are included at each plan tier. When a feature requires a higher tier, we name that plan instead of implying it comes with the starting price.
Price verification
We check introductory and renewal pricing. Several services advertise first-term rates that rise at renewal; we show renewal prices wherever providers publish them and flag it when they don't.
Scored across seven categories
Each service is scored in seven weighted categories, and the overall score is a weighted composite, so no single strength can carry a service to the top if it's weak elsewhere.
Quarterly update cycle
We revisit every review at least once per quarter, and sooner when a provider makes a material change such as a price increase, plan restructure, or insurance change.
Individual reviews show a breakdown tailored to each service's standout strengths and weaknesses; the overall score always uses the weights above.
What we are, and what we are not
We want to be clear about what kind of site this is so you can calibrate how much weight to give our recommendations.
Not owned by any provider
We aren't owned by or employed by any identity theft protection company. We do take part in affiliate programs, which we disclose on every page.
Independently operated
This site is independently owned. Editorial decisions are ours alone, without input from any service provider.
Not a law firm or financial advisor
Nothing on this site is legal or financial advice. Our content is for information and comparison. Consult a qualified professional about your specific situation.
Honest about how we earn money
We earn affiliate commissions and advertising revenue. Our affiliate disclosure explains how that does, and does not, affect our content.
Not a substitute for the fine print
Always confirm current pricing, plan features, and insurance terms with the provider before buying. Prices can change between our updates.
Committed to accuracy
If we get something wrong, we want to know. Email info@identitytheftcomparisons.com and we'll investigate and correct factual errors promptly.
A brief history of this site
We'd love to hear from you
Spotted an error? Have a question we haven't answered? Know of a service we should cover? We read every email and respond personally.
Or write directly to info@identitytheftcomparisons.com